Notes from the desk. Fewer, deeper, useful.
Long reads on search, AI answers, and the quiet mechanics of being chosen — written for owners, reviewed by strategists.
The answer engine playbook. Be the one they cite.
Search engines rank ten links. Answer engines write one paragraph and name a source or two. How a small business earns that mention.
Read the pillar ↗She's who people in the know call when shit hits the fan.
Dani Dino of Web Casa: a shop older than Google, a Starlink borrowed from a yacht, and the gap AI tools leave in fast-built sites — closing it, or building right where lawyers and HIPAA are watching.
Read ↗Giving voices to the voiceless. Emily Wittman, episode 001.
A news network grown 3,000× in eleven months, a Bain joke that's doing real work, and the voice artists need on protecting themselves — plus a photo game from her own life.
Read ↗State of the Slop. The AI services industry, audited.
llms.txt nobody reads, MCP servers nobody secured, the workslop tax, thirteen FTC cases — and what to buy instead. 26 sources.
Read ↗In pursuit of the hidden center. Rank from a point you can't see.
Service businesses are ranked from a verified address customers never see. Why owners and customers see two different internets — and the six things you can move.
Read ↗One page, one question. The format engines quote.
How to structure a service page so a person can skim it and a model can lift it.
Read ↗When shit hits the fan — Dani Dino
Dani Dino of Web Casa on vibe-coding, rescues, and building regulated sites right.
Giving voices to the voiceless
Episode setup: the growth story, the artist segment, Real or Rendered.
State of the Slop — Fall 2026
An independent analysis of the AI services industry. Every number sourced.
In pursuit of the hidden center
Why a service-area business ranks from a point it can't see, and what to move instead of the address.
The answer engine playbook
Four moves that get a small business cited by ChatGPT, Perplexity, Gemini and AI Overviews.
Follow-up is a system, not a reminder
Lead routing and nurture sequences that keep the conversation moving without adding headcount.
What a human in the loop actually does
The review checklist our strategists run before anything ships — and why accuracy is a growth lever.
Want this applied to your business?
The blueprint turns the thinking into a plan.